Sanitarium and Sputnik take the next steps into digital

Sanitarium appointed Sputnik for digital duties across Australia and New Zealand in January 2009. Since then, we’ve been super busy working closely to build a robust digital platform,  scalable across all brands and business units.

Working closely with key stakeholders in strategy, creative and digital implementation, we have already been involved in  the Weet-Bix Tim Cahill digital activation, the Delta So Goodrem website, the Sanitaruim Cultivate website, and most recently the relaunch of their masterbrand website for Australia and New Zealand.

Amongst a host of upcoming projects, Sputnik has undergone an extensive audit process of all Sanitarium’s digital content to create a strategy and framework for organising their assets in the online environment. Our underlying objective is to create a more flexible and extensible platform for future activity. The Sitecore CMS implementation establishes a foundation which allows Sanitarium to build and develop their digital presence and experiences with more ability.

It is a tremendous project and our first steps together have been very encouraging. With this progress comes opportunity, and we’re both very excited for where these steps will take us.