It’s something your footy coach screams from the muddy sidelines as you take to the field. After all the training and preparation, this one sentence rings in your ears – jumbled together as one brutally simple thought.
KENO and the National Rugby League have shared a loyal fan-base for years. In 2009 this relationship was formalised, and since then Reality Group have launched several campaigns for KENO which focus on the thrill of rugby league and a love of the game.
Our latest instalment features Andrew Ettingshausen (league legend and fishing guru) as the KENO brand ambassador. Rolled out across press, point-of-sale and TVC’s, the promotion gives you and three mates the chance to win a VIP experience at the NRL Grand Final plus $10,000 cash. On top of all this, the winners can try and kick a goal before the game to win $100,000.
The TVC was shot at ANZ Stadium in Sydney, the cauldron for the big clash. ET did a fantastic job of presenting, backed up by the KENO Mascot and cheerleaders. The promotion will run until the 5th of September in NSW and QLD, so if you’re up there, you’ll know what to do – GETOUTTHEREANDPLAY!
