Our full folio will be added to this site soon and to get the best view of what we’ve been up to just take a skim through the recent news posts. If you want to see more you could havea look at the old Sputnik and Reality websites, but in the meantime here are a couple of jobs that have been keeping us busy lately…
Salesforce
Who wants to read reams of information on CRMs and cloud computing when when you can watch a video instead? That’s exactly why we created a nifty little animation for Salesforce, promoting its CRM to small and medium businesses in an informative and entertaining way.
The result? Salesforce Australia has been so thrilled with the animation that it’s being rolled out globally. Plus the new creative treatment we developed for it is now being used on all sales collateral related to the campaign.
RACV Transmission
Every year the RACV Transmission program encourages Year 9-12 students to explore ways to creatively and effectively present a road safety message to their peers. Students are asked to write a community service announcement TVC script, with one script being chosen to be screened on-air.
To get the students off and running, we held a creative workshop that covered pointers on writing for TV. We then judged the submissions, picked a winner and produced the spot.
This year’s campaign, which focusses on the importance of looking after your mates, was scripted by Ashwood College student, Felicity Hogg.
You can see the final film and read more at Campaign Brief.
Playtex
The Berlei Group approached us to help reinvent their iconic brand, Playtex. Seen to be a product for older women, Playtex wanted to reposition itself to appeal to a slightly younger target audience.
As part of the overall ‘reinvention’ strategy, we enlisted a brand ambassador – Kate Ceberano. Kate was the perfect embodiment of the Playtex brand – curvaceous and comfortable with her body – and a seamless fit with our launch campaign, which centred on confidence.
The campaign was a hit with the target market and 85% of surveyed women said they thought Kate was a great fit for the Playtex brand. Kate attracted a host of media attention, with extensive television appearances and newspaper and magazine editorials. Plus all-important sales showed a marked increase in Myer and David Jones – Playtex’s two largest retailers.
Frank Health Insurance
Our client, GMHBA, came to us with one thought -- that buying health insurance was an incredibly complicated and frustrating process for customers. What they really wanted was something, well, simple.
Cue ‘Frank’. Frank is simple, no-nonsense, straight talking health insurance. We created Frank and all of Frank’s bits -- from the website, online advertising, radio and outdoor, right down to the member guide, member card and some itty bitty Frank badges.
Pay Frank a visit and while you’re there check out the series of lovely videos we made to help demystify the world of health insurance.